The rapid growth of Kuta Lombok means that tourism is changing from a backpacking surfer market to a more refined, choosy customer; this means that more
variety is required for not only where to stay, where to eat, and what activities to do, but also has meant shopping has had to step up its game.
As such, at What Sup? Lombok we are striving to provide a little slice of retail heaven for everyone, as well as providing our marine activities. Yes,
we stock the usual surf supply of wax, sunscreen and rash vests, as well as hard to find items such like tampons and quality books, but we have also
partnered with some high quality clothing, jewellery and merchandise manufacturers who are based in Indonesia. We have an emphasis on quality, with
top of the line products and locally made, with our stock supporting local (Kuta and Indonesia) designers and small scale manufacturers.
Nusa is a surf brand that is conscious that the surfing experience goes beyond the awesome act of riding waves..
It is a Surf brand committed to creativity and original designs while enriching and diversifying surfing culture through writings, videos and films.
NUSA (and its sister company DEBALI) is the brainchild of 2 world surf travellers who in their thirties landed in Bali. Dissatisfied with the surf clothing
designs available on the market, and at the same time, inspired by the beauty of Indonesian batik, both invested their savings from their salaries
as teachers to create surf and casual wear brands that would focus on board shorts are above the knee, batik inspired, with quality velcro and pockets.
There are various designs and materials, with surf style and street style represented. There t-shirts are well cut and their dress shirts made of the
coolest cotton absolutely perfect for these tropics. DeBali provides us with quality surf style bikinis, in reversible material.
Curms is a new brand of swimwear and accessories that is designed in the Netherlands, but created with a small local family business in Indonesia. Inspired
by the beautiful handwork of Indonesia and combined with passion for the ocean, every product of CURMS is beautifully handmade. WSL stocks CURMS batik
wallets, clutches, totes and weekend bags, all of extremely high quality.. Real products. Made by real people.
Cliff Swimwear provides us with sexy yet functional bikinis and one pieces, designed and produced by a Brazilian in Uluwatu. Each style is carefully tested
in Bukit Bali’s amazing waves to make sure they look good and stay on. Strong bold colours and the ever staple of black are well represented in Cliff’s
range, as well as swimmers with that little bit more coverage than the average Brazilian bikini.
Bluff was founded in 2012 by our very own Kuta local Ary Craike. Bluff creates stylish men’s t-shirts but is more than just a t-shirt company. It provides
a much needed support network for the younger generation, with the BLUFF vision being to provide a platform where Lombok youth can design, create and
produce handmade things in an environment that recognizes and supports their talent in painting, art and surfing.
Senibaru is a wonderful handmade Lombok goods based in South Lombok. Batik cushion
covers, batik tote bags and handmade silver and stone jewellery are designed and made by one of our very own staff members, Dewi. She would be more
than happy to help you choose a memento to take home.